Body/Mind/Change (BMC), a digital extension of David Cronenberg: Evolution, immerses audiences in a "Cronenbergian" world inspired by the film Videodrome, re-imagined for the 21st century and brought to life across three platforms — online, mobile, and real-world — through an "artificial intelligence recommendation engine" called POD (Personal On-Demand). Co-produced by CFC Media Lab with creative direction by Lance Weiler, Body/Mind/Change features plot lines and game mechanics involving biotechnology start-ups, body enhancements, and emotional learning systems, and presents the plausible science fiction found in Cronenberg's work as scientific fact.
The narrative begins with the activities of BMC Labs, a fictional biotech firm that has partnered with David Cronenberg to develop biotech accessories inspired by the intellectual property found in his films such as Scanners, Videodrome, and eXistenZ. Journeying through this multi-platform, immersive narrative ride, players will experience first-hand the emotional steps involved in merging with technology to transform and evolve oneself, one of the key themes Cronenberg explores in his works.
Users can sign up now at www.bodymindchange.ca to register for a POD and enter into this story-world experience, which will launch in October and culminate with a physical hub inside the CIBC Canadian Film Gallery. Body/Mind/Change provides the opportunity for you to become a part of the exhibition and to explore the dark landscape where Cronenberg's stories live.
Special thanks to our Presenting Partner, the Department of Canadian Heritage's Canada Interactive Fund.