Toni Öyry is an award-winning, Beirut-based Finnish producer and filmmaker. Toni’s work spans international broadcasters and news agencies and focuses on strategy development, financing, project management, and software development. His specialties are film, television, and web productions; online content distribution; audience engagement strategies; and internet marketing. He also works as a management consultant and gives lectures on web content distribution and audience engagement. He was the project manager for the 2011 International Digital Emmy Award–winning Shankaboot, the world’s first Arabic-language web series.